วันอาทิตย์ที่ 3 กรกฎาคม พ.ศ. 2554

Recognizing Cause and Effect

What is cause and effect?

There is a reason for everything that happens. What happens is called the effect. Why it happens is called the cause. You can find examples of cause and effect almost anywhere.

How do you find cause and effect?

Not all reading passage tell about cause and effect. You can find exaples of cause and effect by thinking about what happens in a passage and why it happens. Read the passage below.

"Angelo and his friends were meeting at the park for a game of baseball. When they arrived, their hearts sank. Someone had been dumping trash in the park. The boy put down their bats, gloves, and other equipment and rolled up their sleeves. They spent two hours picking up all the trash. By the time they finished, Angelo and his friends were too tired to play baseball."
- Think about what the passage tells you. 

- Let's find two examples of cause and effect.

- Look at the boxes below:
                  
What happened?
Why did it happen?
- Their hearts sank.
- Someone had been dumping trash in the park.



*The first box tell what happened. This is the effect.
*The second box tells why it happened. This is the cause.

@ A cause is the reason that something happens. An effect is the result, or what happens because of the cause.
@ Clue words such as so, so that, since, because, therefore, and reason often signal cause and effect. Other clue words are as a result, if... then, and in order to.
@ When there are no clue words, look for cause and effect by thinking about what happens and why or how it happens.

Reading Activity

The Thaigem.com Story


Coming out of an unlikely backwater in rural Thailand, Thaigem.com utilizes the Internet not merely as another form of advertising, but as a medium to conduct business and generate profits. Thaigem.com is the e-commerce arm of Thaigem Global Marketing Limited. Its sister company, the NCS Group Co., Ltd. (formerly known as Nuntiya Care Stone, Co. Ltd.) is a traditional gemstone wholesaler based in Chanthaburi, Thailand.

Known for expertise in processing rubies and sapphires, as Chanthaburi mines dried up, the local   industry developed overseas    supply networks for rough gems. Established in the   early 80’s   the NCS Group, Co., Ltd. built up   a presence   as    an exporter   of colored gemstones from this regional industry hub.          

In 1998, the NCS Group Co., Ltd., began to experiment in online sales and  the
instantaneous profitability afforded  resulted in extremely rapid growth. Initially  listing 5 items on eBay,(website) more and more items were added as sales  escalated until, by the  end of that year, NCS Group Co. Ltd., had thousands of gemstones listed online and Thaigem.com, the Web’s Biggest Gem&Jewelry Store, was born.
           Today, Thaigem  Global  Marketing  Limited  operates  and   markets    Thaigem.com worldwide, buying directly from its sister company, the NCS Group Co., Ltd., to fulfill orders. The NCS Group Co., Ltd., has   over   500 employees, making   it the largest   single private sector   employer   in   the    Chanthaburi   province   of Thailand. Shipping over 2,000 items everyday   and   with an average product return rate of only 3%, Thaigem.com is among the most profitable e-businesses in Asia & the undisputed e-commerce leader in Thailand.
             Listing over 1.6 million individual items online, Thaigem.com caters for the diverse range of global preferences and tastes at extremely competitive prices. Starting with only 6 gem types, Thaigem.com  used to purchase most    of   its   gems in    Chanthaburi. Today, Thaigem.com   sources   gems   from  60    countries,    stocking    over    400   gem   types. Thaigem.com’s high volume enables bulk inventory   acquisition,   which are then resold as single    items or    smaller lots.  Thaigem.com’s   success and    large  online market share (approximately 90%)    has allowed  it to rapidly diversify into related areas such as jewelry, carvings, beads, tools and more.


a. Which paragraph contains these main ideas? (5 points)



Paragraph ……… In1998, the NCS Group Co., Ltd., began to experiment in online sales and the instantaneous profitability afforded  resulted in extremely rapid growth. 


Paragraph …….....  Known for expertise in processing rubies and sapphires, as Chanthaburi mines dried up, the local   industry developed overseas    supply networks for rough gems. 


Paragraph …………  Thaigem.com is the e-commerce arm of Thaigem Global Marketing Limited.


Paragraph ………...   Thaigem.com caters for the diverse range of global preferences and tastes at extremely competitive prices. 


Paragraph …………   Today, Thaigem  Global  Marketing  Limited  operates  and
marketsThaigem.com worldwide, buying directly from its sister company, the NCS  Group Co., Ltd., to fulfill orders.
 

b.  Match for meaning the numbers on the left with the letters on the right hand column. (10 points)



Terms
meanings
1. generate
a. catalog, stock
2. hub 
b. produce, happen, build
3. instantaneous
c. make to sell again
4. escalate
d. immediate, promptly, spontaneously
5. profitability
e. controversy, argument, disagree
6. dispute
f. small ball pierced for threading with others
7. bead
g. volume, mass, large, big size
8. bulk
h. center
9. inventory
i. benefit, advantage
10. resold
j. increase, higher



1
2
3
4
5
6
7
8
9
10













c.   Complete the table below.  (10 points)



nouns
verbs
diversification
 1.
2.
acquire
preference
3.
4.
operate
5.
escalate
experimentation/ experiment
6.
7.
generate
8.
expertise
establishment
9.
inventory
10.

 


d. Make the story in the right order (ลำดับเหตุการณ์) (5 points)




………… a. Thaigem.com sources gems from 60 countries, stocking over 400 gem types.

………… b. The NCS Group Co., Ltd.,    began   to    experiment    in online sales with 5  items

………… c. Thaigem.com’s   success and    large  online market share (approximately 90%) has allowed  it to rapidly diversify into related areas

………... d. Its sister company, the NCS Group Co., Ltd. (formerly known as Nuntiya Care Stone, Co. Ltd.) is a traditional gemstone wholesaler based in  Chanthaburi, Thailand.

………... e. The NCS Group Co. Ltd., had thousands of gemstones listed online by the  end of the year

e. Answer the question
1. What can cause to conduct business and generate profits of Thaigem?
2. What is the effect of using internet for online sales?


Let's join our reading passage and practice !!!!!!!

Aj. Pook


12 ความคิดเห็น:

  1. a. Which paragraph contains these main ideas? (5 points)

    Paragraph ……3… In1998, the NCS Group Co., Ltd., began to experiment in online sales and the instantaneous profitability afforded resulted in extremely rapid growth.


    Paragraph ……2..... Known for expertise in processing rubies and sapphires, as Chanthaburi mines dried up, the local industry developed overseas supply networks for rough gems.


    Paragraph ……1…… Thaigem.com is the e-commerce arm of Thaigem Global Marketing Limited.


    Paragraph ……5…... Thaigem.com caters for the diverse range of global preferences and tastes at extremely competitive prices.


    Paragraph ……5…… Today, Thaigem Global Marketing Limited operates and
    marketsThaigem.com worldwide, buying directly from its sister company, the NCS Group Co., Ltd., to fulfill orders.

    ตอบลบ
  2. a. Which paragraph contains these main ideas? (5 points)


    Paragraph ……3… In1998, the NCS Group Co., Ltd., began to experiment in online sales and the instantaneous profitability afforded resulted in extremely rapid growth.


    Paragraph ……2..... Known for expertise in processing rubies and sapphires, as Chanthaburi mines dried up, the local industry developed overseas supply networks for rough gems.


    Paragraph ……1…… Thaigem.com is the e-commerce arm of Thaigem Global Marketing Limited.


    Paragraph ……5…... Thaigem.com caters for the diverse range of global preferences and tastes at extremely competitive prices.


    Paragraph ……5…… Today, Thaigem Global Marketing Limited operates and
    marketsThaigem.com worldwide, buying directly from its sister company, the NCS Group Co., Ltd., to fulfill orders.

    From: Savitree

    ตอบลบ
  3. a. Which paragraph contains these main ideas? (5 points)


    Paragraph ……3… In1998, the NCS Group Co., Ltd., began to experiment in online sales and the instantaneous profitability afforded resulted in extremely rapid growth.


    Paragraph ……2..... Known for expertise in processing rubies and sapphires, as Chanthaburi mines dried up, the local industry developed overseas supply networks for rough gems.


    Paragraph ……1…… Thaigem.com is the e-commerce arm of Thaigem Global Marketing Limited.


    Paragraph ……5…... Thaigem.com caters for the diverse range of global preferences and tastes at extremely competitive prices.


    Paragraph ……5…… Today, Thaigem Global Marketing Limited operates and
    marketsThaigem.com worldwide, buying directly from its sister company, the NCS Group Co., Ltd., to fulfill orders.

    From: Savitree

    ตอบลบ
  4. 1. generate b. produce, happen, build

    2. hub h. center

    3. instantaneous d. immediate, promptly, spontaneously

    4. escalate j. increase, higher

    5. profitability i. benefit, advantage

    6. dispute e. controversy, argument, disagree

    7. bead f. small ball pierced for threading with others

    8. bulk g. volume, mass, large, big size

    9. inventory a. catalog, stock

    10. resold c. make to sell again

    From: พลอยชมพู

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  5. 1. diverse diversification

    2. acquire acquisition

    3. prefer preference

    4. operate opweration/ operator

    5. escalate escalator/ escalation

    6. experimentation/ experiment

    7. generate generation

    8.expertise expert

    9. extablish establishment

    10 inventory

    From: Sunisa

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  6. Anyone wants share ideas about E-commerce.

    Aj. Pook

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  7. E-commerce (electronic commerce or EC) is the buying and selling of goods and services on the Internet, especially the World Wide Web. In practice, this term and a newer term, e-business, are often used interchangably. For online retail selling, the term e-tailing is sometimes used.

    E-commerce can be divided into:

    * E-tailing or "virtual storefronts" on Web sites with online catalogs, sometimes gathered into a "virtual mall"
    * The gathering and use of demographic data through Web contacts
    * Electronic Data Interchange (EDI), the business-to-business exchange of data
    * E-mail and fax and their use as media for reaching prospects and established customers (for example, with newsletters)
    * Business-to-business buying and selling
    * The security of business transactions

    From: Anuchit

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  8. E-commerce problems
    1. Failure to understand customers, why they buy and how they buy.
    2. Failure to consider the competitive situation.
    3. Inability to predict environmental reaction. What will competitors do? Will they introduce competitive brands or competitive web sites.
    4. Over-estimation of resource competence.
    5. Failure to coordinate.
    6. Failure to obtain senior management commitment.
    7. Failure to obtain employee commitment.
    8. Under-estimation of time requirements.
    9. Failure to follow a plan. Poor follow-through after the initial planning, and insufficient tracking of progress against a plan can result in problems.

    From: Arunkamol

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  9. Oh!!! why are there a lot of problems? Is it worth?

    From: Varaporn

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  10. d. Make the story in the right order


    ……4…… a. Thaigem.com sources gems from 60 countries, stocking over 400 gem types.

    ……2…… b. The NCS Group Co., Ltd., began to experiment in online sales with 5 items

    ……5…… c. Thaigem.com’s success and large online market share (approximately 90%) has allowed it to rapidly diversify into related areas

    ……1…... d. Its sister company, the NCS Group Co., Ltd. (formerly known as Nuntiya Care Stone, Co. Ltd.) is a traditional gemstone wholesaler based in Chanthaburi, Thailand.

    ……3…... e. The NCS Group Co. Ltd., had thousands of gemstones listed online by the end of the year

    From: ขวัญชนก

    ตอบลบ
  11. e. Answer the question

    1. What can cause to conduct business and generate profits of Thaigem?
    - online sales

    2. What is the effect of using internet for online sales?
    - increase profit and customers

    From: จันจิรา

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  12. Thank you guys!!!!!

    Next week, I will post a new passage for you!!!!


    Aj. Pook

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